Restroom Advertisements. What?!?! Sep18

Restroom Advertisements. What?!?!...

  Don’t you think a great place to advertise would be in a public restroom, especially in the women’s restroom on the stall doors? Can you say, “Captive audience.”  What a better place to pitch a product to a consumer? It is great ad space that can be sold at a premium in high traffic areas. Restroom advertisements, why not? According to Brandchannel, a 2006 study shows that around three-quarters of diners in a restaurant will go to the toilets at some point during their meal. Clubbers go around 2.9 times during an average evening at a nightclub. I am sure in the past five years this number has increased. Unfortunately, I can count on one hand how many times I seen a company utilize this space.  Prior to writing this post, I did several Google searches  for ‘bathroom advertising’, ‘restroom advertising’, ‘bathroom stall advertising’, and ‘indoor advertising’, and I only found two posts that were relevant from this past year and five post that were relevant in the past six years. So I ask, “What is a better place to pitch a product to a consumer?” Of course, there are quite a few factors that go into determining if this unconventional medium is for a company, but I believe consumers would be receptive to messages in the bathroom. During the short period of time people are in there, they tend to concentrate more, ruminate in their thoughts, and enjoy momentary peace and quiet.  And I believe it is better to have people reading and taking in a company’s message versus using their phones while in the public restroom and announcing to everyone their private business. If you agree with me on this idea, in order to advertise properly and ensure the correct message...